Do you have research outputs to commercialise or have some great ideas for killer new products? How do you decide which ideas have the potential to become winning products? Our Essential Idea Incubator will guide you through the process of making an initial assessment of your technology to move your best ideas off the drawing board and start your journey to market.

The initial assessment will determine if your idea is original and disruptive, if there is a real market need, what it will cost to take it to market and estimate Return on Investment (ROI).

We do this in three stages:

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GATE 1a: Is your idea unique?

• Do you hold a patent or can the idea be patented?

• Do you have Freedom-to-Operate in your target market?

• Is this a "must-have" or "nice-to-have" solution?

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GATE 1b: Does your idea have Commercial Potential?

• What is the real market problem solved by this idea?

• What is the size of the global market?

• What are the main barriers to market entry?

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GATE 1c: Do the returns justify the Cost of Development?

• How long will it take to deliver the first sales of the product?

• How much investment is needed to develop it?

• What will your Return On Investment be ?

 

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Use the contact form below to get in touch and we can discuss how the Essential Idea Incubator can help you start your journey to market.

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